S O C I A L B U Z Z P R



More on Embargoes & Exclusives

A well-written and reasoned discussion of embargoes and exclusives by Brian Solis. Read the article here. Based on my own experiences, I have a couple of observations: 




Exclusives: Once an outlet runs an exclusive, other outlets won’t follow the news. I have seen this happen very rarely with news that is truly newsworthy. As Brian notes, you run the risk of making some of your other best contacts very annoyed at you, but on truly breaking news my experience is that other outlets don’t have much choice but to follow. 




Embargoes: Yes, it sometimes happens that someone will push go early when there is an agreed upon embargo. In this case I would always call the other outlets who were briefed and to tell them that the embargo had been broken and that they are free to publish. I would often ask that reporters write in these terms: “Tomorrow, XX is expected to announce that it has….” It is always imperative to manage your contacts and give them all the best opportunity to be timely if someone gets out of the gates early.


Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: