S O C I A L B U Z Z P R



Social Media Influencing Offline Decisions?

At AOL, we had a lot of data that said that online research influenced offline purchasing decisions. Who doesn’t go to a search engine to compare products and pricing before making a decision? Nate Elliott shared a few points this morning about social media influencing offline behavior and posits that we’re all still more likely to listen to our friends through face-to-face interactions vs. social media. He includes some interesting examples from the NHL and Fiskers (school and crafting supplies), who’ve tied together social media, events / ambassador programs, and PR to reach and engage their target audiences. Enjoy the read here.

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