S O C I A L B U Z Z P R



White House.gov Talking Points

Today’s little nugget comes from Mediabistro’s PRNewser, which is always a great source for information and deconstruction of PR tactics and campaigns. Today’s article focuses on the White House.gov blog posting its daily talking points on various topics, starting with those on healthcare. PRNewser quotes a couple of prominent Democratic PR folks who say its never been done before. My personal opinion is that it is helpful to see the specific language from the President and the White House on various topics that are so often at the center of news reporting. The lens of the media and the alternative and probably opposing voices that end up in news stories often makes the “news” a matter of angle and input. And, while the tactic of posting talking points on the White House.gov blog could very well be new, isn’t everyone who puts out a press release or posts a statement or uses Twitter to tweet about their point of view doing the same thing? What do you think?

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