S O C I A L B U Z Z P R



Digital Council

Rachelle Spero, EVP of Digital Media at Cohn & Wolfe, wrote an interesting op-ed in PR Week (subscription required) on creating a cross-functional digital council to manage policies, strategy, and to educate groups within a company. She suggests bringing together teams from HR, marketing, communications, legal, and others as needed to develop and manage messaging and to clearly define roles and responsibilities. I think this is especially important in a multi-brand environment. Bringing together brand teams with the corporate team will allow groups to share insights, collaborate when needed, and work together to amplify messaging without overtaking the official voice of the company.

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