S O C I A L B U Z Z P R



PR Measurement

Have you ever struggled with explaining how PR and Communications activities can be measured? Audience reach, ad equivalents, number of stories? I like that the PRSA — led by Dr. David Rockland of Ketchum — is beginning a process to look at how PR contributes to the bottom line and the results that it generates. Read the working group’s presentation and provide input and comments here: http://bit.ly/mirSC. 

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